CLEVER AD Netflix promotes movie by fake-selling property on Zillow


Netflix has managed one more time to amaze us, not only by the huge amount of new movies and series but the clever way of advertising its material.

The fictionalized Glass Onion in the Netflix movie, Glass Onion: A Knives Out Mystery | Image Credit: Netflix

Glass Onion: A Knives Out Mystery was released on the platform of Netflix on the 23rd of December 2022, just a bit more than three months after the initial release date.

Written and directed by Rian Johnson, starring Daniel Craig, Edward Norton, Kate Hudson, Dave Bautista, Janelle Monáe, Kathryn Hahn and Leslie Odom Jr. as main characters, the movie has scored an impressive 7.3/10 on IMDb platform and has 18 award wins and 65 nominations.

Since the movie was filmed in a heavenly island of Greece, Netflix thought what could be the best way to advertise the movie than putting the actual island with the impeccable villa for sale on Zillow website! And it did succeed as the post attracted a lot of attention from all over the world.

Zillow is an American tech real-estate marketplace company that helps people rent, buy or sell properties. So in case you are looking to buy a whole island with the actual Glass Onion, your search is over.

Neflix clever ad on Zilliow to promote Glass Onion: A Knives Out Mystery | Image Source: Zillow

According to Zillow, the listing agent is Derol Zablinski, the random dude who is walking around the island. He has a one star review as a listing agent, which makes the post look even more ridiculous. As of now, it shows that the property is off the market and Derol has made one sale!

The whole property is listed for $450million and has 17 bedrooms and 22 bathrooms over 29,000 sqft.

The photos used for the listing is a mix of real pictures and pictures of the property with the Glass Onion. The actual location is a breathtaking resort in Kranidi, Greece named Amanzoe. A living paradise on earth.

Villa 20 at Aman Resorts in Greece where the Glass Onion movie was filmed. | Photo Credit: Aman

We can not wait to see more clever ways to advertise a movie and we can not wait to see if we will be expecting a sequence to the Knives Out Mystery.

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